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The Opportunity:
Zeek Bar broke the mold with a healthy kids bar that’s picky eater approved. Initial product market fit revealed rave reviews.
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The Problem:
Zeek Bar needed to get this amazing product in front of the new audiences and drive sales. Amazon was taking a big margin, and referrals alone weren’t cutting it.
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The Solution:
Zeek Bar partnered with Grom Digital to build out a premium digital funnel, connect with new customers, and drive sales. Grom constructed a free trial campaign, to bring tons of new customers to the top of the funnel. From there, we could re-engage trial customers through retargeting campaigns and email, leading to recurring purchases.
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The Outcome
Over the course of our 3 month kick off engagement, Grom increased Zeek’s web traffic by 180%, resulting in a lifetime return on ad spend of 6x.
